These Tiger Tips are to help you realize what you need and how to make your video content. It’s not that complicated!
Learn more by watching this video or by reading the article based on the video below.
Tip 1: Don’t Over-Complicate It!
I’m recording this video right now using my smartphone. My smartphone has a pretty nice camera, but most smartphones have at least a good enough camera to record basic video content. You really don’t have to make it more complicated than that!
I’m also using a portable recorder to record my voice. Right now, I’m just using the microphones on the portable recorder itself. This model also has XLR and quarter-inch inputs. It really depends on what you purchase, but I recommend getting a recorder that has XLR and quarter-inch inputs if you’re serious about video content creation.
With input options, you can use specialized microphones like a boom mic or a shotgun mic, which is designed to record whatever it’s pointed at, even at a significant distance.
Pro Advice: You don’t want to hold it right up to your mouth as you’re speaking. You would want this microphone to be a solid distance away from you, but do make sure it’s pointed directly toward where you’re speaking.
An external mic is an excellent option if you want to record things very professionally. You can also get a USB mic for your laptop or desktop, which would also make a great audio recording. Your cell phone’s mic will not be as good as these devices are. However, it’s not bad on its own, especially when you’re starting. Your smartphone should be good enough if you don’t want to do the external audio equipment right now.
Tip 2: What to Say
Now, if you’ve done any networking, say in the Chamber of Commerce or BNI or anything like that, then you should be used to getting up and speaking in front of people for about a minute about your business, who you are, and the customers you’re looking for. These are some good networking tips.
You don’t necessarily want to say the exact same thing that you would say at a networking meeting on a video. You want to direct this video to the people who are your best customers or who might give you good referrals. You’re not necessarily telling us in your video who your best potential clients are.
You want your content to be about what you know and can talk easily about—your experience, knowledge, and expertise. Then give good, free information to people who will then, when they need a service like yours, think of your business first when they need someone.
A great thing about “giving away helpful information” in a video is that as soon as these issues come up for someone who has watched it, they will want to call you. As opposed to trying to do it themselves, they’re going to go ahead and call you, the person who they think of as the expert in this service area, like you might, from these Tiger Tips!
Final Tip: Consider Your Surroundings!
Lastly, don’t forget to consider your surroundings. Right now, I’ve actually set this area up to make videos so that I have a clean and presentable environment that looks somewhat comfortable. That is also a little bit representative of me. I’m Tiger Mike, so I have some Tiger things around. Just think of the backdrop of your video. It is tidy, not distracting, and has some branding in view if possible.
Summarizing These Tiget Tips…
So, making a video is about knowing how to record it, making sure that your content reaches the demographic you’re targeting, and giving good advice or information that will make them think of you. Finally, it’s also about making sure that your surroundings are adequate to be presentable for a video.
What About Editing My Videos?
When it comes to editing your videos, there are many different apps and software out there. You can possibly use your desktop or laptop, depending on how powerful it is. You can also use your smartphone a lot of the time these days. TikTok, Instagram, or Clapper is another newer app that is like TikTok, and you can generally edit right on these apps, so you have a lot of options out there.
You can also use software on the internet, like Canva. There’s a lot out there. Look at what you already have on your computer or phone and do some research. Figure out what seems best for your process and your comfort zone. Most importantly, go ahead and start making your videos!
Generally, people don’t make videos because they fear what they will look or sound like or because they are intimidated by the process. Again, gang, it doesn’t have to be that complicated! Don’t overthink it; just start recording!
Okay, this is Tiger Mike. Hope you enjoyed these Tiger Tips brought to you by Zebralove Web Solutions.